There’s been a fair amount of blog discussion of this extremely popular Mexican comic book — which started in the 1940s, but is kept going today through reprints — because Wal-Mart recently began stocking it, and then pulled it off their shelves almost immediately.
Why did Wal-Mart pull the comic? Well, take a look at a typical Memin illustration (the little boy is the title character):

Both now, and when there was a similar Memin-related controversy in 2005, Memin’s defenders claimed that the image only seemed offensive to Americans, but never to Mexicans. For example, Adalisa writes:
Most of the posts in México were about how hystericals americans were at some stuff, not delving in the fact that there’s a huge cultural difference between the States and México, and that most of the problem American’s have with Memin is due to those cultural differences.
First point in fact: There’s not that much racism in México against PoC. We have our own problems against the indigenous habitants, but not against PoC, and that makes us have troubles to relate to the situation north our border. What we have is a huge problem of class discrimination. Upper class looks down on Middle Class, who looks down on the poor. You could have green skin and purple hair but as long as you don’t stray away from your own economical class, no one would bat an eye at you. [...]
The Wikipedia entry on Memin touches it a bit, but it doesn’t quite goes in depth enough to explain why Memin is so popular here, or why no one in their right minds see him as a racist caricature.
Adan makes a similar argument:
So, while Memin Pinguin may seem racist to Americans steeped in racism (though not necessarily racist themselves), this simply is not the case in Mexico. It’s not viewed that way by any segment of the population.
But it’s simply not true that no Mexicans see Memin as racist. When the Mexican government released commemorative Memin stamps in 2005, hispanicnews.com (quoted on A Spirited Life) wrote:
The stamps have also drawn fire from Mexico’s tiny black community. The Asociacion Mexico Negro, which represents some 50,000 blacks living on the Pacific coast, said in a letter to [Mexican President Vicente] Fox that they were stereotypical and racist.
Another 2005 news account, found on Freedom Rider, quoted a black Mexican activist:
“One would hope the Mexican government would be a little more careful and avoid continually opening wounds,” said Sergio Penalosa, an activist in Mexico’s small black community on the southern Pacific coast.
“But we’ve learned to expect anything from this government, just anything,” Penalosa said.
So no, it’s not only a matter of knee-jerk Americans projecting racism onto a Mexican comic that no Mexican would ever find offensive.
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Anti-Racist Themes In Memin Pinguin
That said, Memin isn’t one-notish, and it’s not simply a KKK tract. I haven’t read the comics — they’re not available in English, as far as I know — but I’ve read several summaries of Memin plotlines, and it’s clear that Memin and his mother are positive characters. Here’s how Adalisa describes one plotline:
The second one, and probably the most offensive to Americans was when, for some reason I can’t remember, the school football team wins some tournament and is selected to go to play against an American team in Texas. The whole gang is on the team, and so they go. This cover, that I found thanks to Supermexicanos, shows pretty much the summary of that particular storyline when Memin faces for the first time in his young life institutional racism. While he had met some nasty people like the aforementioned scout leader, he had never been denied service in any place, or treated like if he was somewhat inferior until he had gone to the States. In the story, he and Carlos go to have a milkshake, and when the man refuses to serve Memin….
I’ve seen that storyline described by a few people who have read it, and all of them agree that the story itself is anti-racist. And that’s one of a few anti-racist Memin storylines. So why do I still think there’s a problem?
Well, here’s the cover image for that story, showing Memin with his apparently white friend Carlos:

I can’t read Spanish — but I can read cartooning. No matter how anti-racist the storyline is, the design of Memin, which is not intended ironically, screams a contrary message. It’s saying that Memin is stupider, animalistic, dependent, and less human than Carlos. It’s saying that black and white are two separate species, and the black species is inferior.
I think it’s good that this and other Memin storylines had anti-racist themes — but that doesn’t magically erase the racist themes carried by the artwork. And although only a small fraction of Memin stories had anti-racist themes, 100% of Memin stories had racist, anti-black artwork.
(I want to acknowlege that Adalisa does recognize the problems with how Memin is drawn, and is starting a fan project to redesign Memin’s appearance.)
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Memin Pinguin: U.S. Racism, Exported
Quoting again from the article reprinted on A Spirited Life:
Lost in the storm of American outrage is the strong probability that Memin Pinguin was, in his own way, born in the U.S.A.
He is the visual twin of “Ebony White,” a black comic character who was the taxi-driving sidekick in cartoonist Will Eisner’s enormously successful “Spirit” strip, which ran from 1940 to 1952. It is very likely that Cabrera was familiar with Eisner’s “Ebony White” and modeled Memin Pinguin after him, visually. The two are almost identical, facially. [...]
With its immense global reach in the arts and entertainment industry in the 1930s and 1940s, America did more to spread racial stereotypes than any country on earth, though Britain ran a close second.
The resemblance of Memin to Ebony White (pictured to the right) is pretty impressive. Eisner eventually wrote Ebony out of The Spirit, thankfully. (Full disclosure: I took a class from Eisner at SVA.)
Whether or not Memin’s character design was directly influenced by Eisner, I’m fairly sure that this racist approach to drawing blacks originated in the United States (and did so decades before Eisner created Ebony). Modern cartoonists don’t draw Black characters that way anymore, of course, but you can still see the old style in prestige reprints of comics from the 1950s and earlier, such as reprints of Frank King’s Gasoline Alley strips.
More blogging about Memin Pinguin: Occasional Superheroine, Racialicious, Ann at “Beautiful, Also…”, and The Comics Reporter.